AI-native operation
The CMS you can talk to
Airogel is one of the first CMS platforms designed from the ground up to be operated by AI agents as easily as by humans. Create content, build templates, upload assets, configure domains — all from a conversation.
Three ways AI runs your site
Every layer of Airogel is built to be legible to a machine, not just a human.
Built-in AI chat assistant
An in-dashboard chat that creates and edits content, builds templates, uploads assets, manages navigation, and configures your site using 30+ internal tools.
MCP server
Full site management exposed to Claude and any MCP-enabled AI client: content CRUD, template editing, asset uploads, domain setup, search — even checkout. Build and run your site from a conversation.
Account contexts
Your site stores its own purpose, brand voice, and editorial guidelines as machine-readable metadata, so AI agents make on-brand decisions automatically.
What is MCP, and why does it matter here?
The Model Context Protocol (MCP) is an open standard that lets AI assistants like Claude call real tools against real systems — not just generate text about them. Airogel exposes its entire content model over MCP: collections, entries, templates, assets, navigation, domains, even checkout.
That means you can describe what you want — "add a pricing page with three tiers," "upload these photos to the gallery," "set up a custom domain" — and your assistant does it directly against your live site, using the same API that powers the dashboard.
Nothing is hidden from you. Every change an AI agent makes is a normal entry, template, or asset in your account — visible, editable, and reversible from the dashboard at any time.
On-brand, every time
Account contexts let your site describe its own purpose, brand voice, and editorial guidelines as machine-readable metadata. Before an AI agent creates or edits content, it checks what your site is actually for — so a church site doesn't get written like a SaaS landing page, and vice versa.
account_contexts / site_purpose
"This is a documentation site for a Ruby gem. Keep copy concise, code-first, and skip marketing language. Use second person ('you') and prefer runnable examples over prose."
Connect your assistant
Add Airogel's MCP server to Claude or any MCP-enabled client and manage your whole site conversationally.